Apple is no longer using firewire as a connection to their new iPod Nano.
This makes me sad, kinda. I’ll explain (i.e. settle in)
I’m sad becuase Apple has convinced me over time that I’m different from everyone else…that I’m smarter, that I’m more of an individual (just like all the other Apple followers). It’s nice to be told that you’re part of different, and that by comparison, that there are people who aren’t. You’re one of the cool kids, says the marketing.
Yeah, it’s a blatent example of the marketing BS that Apple spews out. I’m aware of it, but still buy into it a little.
Firewire was a physical example of how much smarter the mac was than PC’s.
Originally appearing as a standard port on the original G3 towers, Firewire, a great marketing name, was one of those ‘new’ ports like USB, universal serial bus (both had acutally been around for years, but Apple was one of (if not -the-) first to start shipping it standard on a machine). Firewire was one of those NEW PORTS!!! that in -TheFuture- (TM) no one would be able to live without– but for the time being, no one had a use for. Power and data over one cable. Pc’s started to include firewire over time, but the crappy 4 pin version which didn’t have the ability to power devices over the cable. Mac specialness was preserved. Score one for the Mac marketing.
Over time, digital video cameras came out using firewire for data transfer. Then came firewire external drives, cd burners, and digital card readers. All the while USB 1 was struggling to maintain relevance. It seemed destined for nothing more than printers and crappy CD burners. Firewire on the otherhand was gaining strength. A shining example of the ‘Firewire-Future’ was born…the iPod. This showed one of the best potential uses for fireiwre…a device that needed to be charged, and at the same time needed to have files transferred, it was the perfect use.
Apple shipped a custom ‘dock’ connector with the 3rd Generation (3G) iPod. A smaller connection meant 1) a smaller iPod case 2) a cool dock to connect to your stereo and that 3) you’d need an adaptor to use a standard firewire cable. The dock connection also allowed the use of a USB cable.
A USB cable?
This should have been a sign. This change was originally viewed as a way to add easier compatibility with PC, and remove the need for a firewire card (as most PC’s still didn’t have them). Meanwhile, USB 2 was on the scene, and since it transferred at the same speed (theoretically) as firewire…there was little or no performance difference between firewire and it’s old arch nemesis, USB.
USB 2 external drives now commonplace, offer the speed of firewire and the widespread use of USB by both PC and Mac machines, ensured that no matter what you could connect to pretty much any machine. So what if you were connected to slow USB 1 machine….you were -connected- and no matter how fast, firewire couldn’t compare the widespread inclusion of USB on nearly all new computers.
Apple brought out new iPods. The iPod shuffle only has USB. The new 4th Generation color iPods only included USB cables to connect. Sure you could buy a firewire cable…but why? You already had USB. And now the Nano -only- transfers data via USB.
USB wins. And why? Because Apple decided that it made more sense? Apple can use one less chip in the Nano-no need for a Texas Instruments Firewire controller- that keeps the size, as well as the cost, down? Is that why? I really don’t know.
But as a result the iPod Nano feels, to me at least, a bit more common. A bit less sexy, and a bit less Apple. Firewire was Apple’s creation, Apple’s mark of difference, and now, it’s unnecessary.
Funny the side effects of Apple Marketing…all this about a data cable.
But it’s not really about the data cable. It’s about Apple telling me that I’m special, and different, for buying a Mac. Soon the heart of the Mac will change too. The PowerPC G5 is not long for this world, soon to be replaced by an just another run of the mill Intel processor. So if I get this worked up over the choice of a data cable, just imagine how I’ll feel about a Mac that’s got the same heart in it as every other PC. How will Apple help me maintain my ‘individuality? With the switch to USB only iPods, Apple is saying that different doesn’t sell iPods. Probably because it doesn’t need to. And that’s a good thing.
So I’m sad…kinda.
read more | digg story
One Comment
Yeah, I concur. Stinks that the die-hards get to see all the all the back-end bull shit behind the glitz. You can see the subtle changes that can mainstream a company. You can’t help but feel they are diluting the brand while at the same time still being Apple. It’s one of those moves that makes you question motives. Is it about design or strategic positioning against the enemy??? Eh, it’s funny you glaze over the fact that the iPod(althought a great achievement) is not without it’s cons and is all borrowed(sorry, bought) ideas from smaller companies.
Still gonna got me a Nano on order. So they are doing something right. I don’t even no why I am writing this when I could tell you tomorrow. Either way my hit points are seriously low right now - gotta go.