burgerking = satisfaction?

Ok, so by now you might have seen the new Burger King commercial, with the techno ‘uhmpin’ (that’s a long U in uhmpin’) soundtrack.

The funny thing is, this isn’t the first ‘advertisement’ I’ve seen this set to– check this out

So I remember seeing this about a year, or maybe more, ago. (Thanks chris and yuko!)

First question, does Burger King corporate know about the other tittie ad video? Cause you know that their ad agency sure as hell does. No doubt in my mind that the ad agency guys saw this a little while back and said “….HEY! This is f-ing awesome! Let’s pitch that song as the soundtrack to the next commercial!’

Second question, did the ad agency pick the song for it’s ‘internet cred’, knowing people would blog about it because of the soundtrack connection, essentially advertising Burger King for free?