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free association for dummies…
Posted by Matt on Sep 5, 2005 in design, digg = content
In my second year of college I transferred to my second (of 3) schools, the School of the Museum of Fine Arts. It was there that I met Joe Landry a teacher of graphic design, who championed the idea of free association as a design tool…basically the idea of letting your mind wander from one word to another freely in order to come up with new and interesting concepts for your design direction.
This website, can help start that process if your a little rusty, or just want some outside help.